What do iPhones, Mats Sundin and Star Wars: Episode I (…and II…and III) have in common? Hype. Overblown, monumental, undeserved hype. One moment you’re cheering for an upcoming product and eating nothing but President’s Choice ramen noodles so that you’ll have enough cash to spend on it. The next, you’re waiting for your bus muttering “that’s it?” to a sketchy-looking dude whose scent is an interesting blend of McDonald’s and dog sh*t.
It happens all the time in music, technology and movies and for as long as I’ve been playing on my computer, it’s been a part of being a gamer, too. Anyone else remember “The Last Thing You’ll Ever Desire” or “John Romero’s about to make you his bitch”? More recently, we’ve seen a couple of spectacular flameouts in the MMO space with the Mount Everest Award for MMO Epic Fail, at least in my opinion, going to Brad McQuaid for his sterling job on Vanguard: Saga of Heroes.
Let’s have a gander at the life-cycle of disappointment from an MMO player’s point of view. A “revolutionary” title is announced, trickles of information, maybe a screenshot “leaks” from the studio, forums go wild, a glowing “hands-on preview” or three is published on gaming news sites and in print magazines, everyone goes nuts in anticipation, it’s finally released … and falls flat on its face. Criticism starts, flame wars erupt on forums with thread titles containing the word “betrayed” and bloggers start the “I knew it” phase of gaming grief. Yet before the blood is mopped up and the dust has had a chance to settle, another “revolutionary” title is announced along with a suspiciously well-crafted trailer *cough* Bioware *cough* and just like lemmings, we’re hopping off of cliffs in an effort be among the first to start a Facebook group, blog or tweet about how amazing this title is going to be.
For every title that pans out as hoped, there are many more that don’t. You’d think that we’d be much more cynical, reserving judgement ’til a product is in-hand or at least in beta before singing its praises. But we don’t. Why do we do this to ourselves? Are we being blindly optimistic, insanely masochistic or do we simply live in a culture of anticipation always looking for the next great thing?